Long tail keywords are much more specific than broader head terms and typically have lower competition. Moreover, they are much more likely to convert and lead to sales. This is why you should make a concerted effort to target these keywords if your goal is to boost your website traffic.
Keyword Tool
Boost your SEO with an all-in-one long tail keyword research tool free marketing toolkit. With it, you can uncover more accessible keywords to rank for and beat your competitors. The tool takes Google's default auto-suggest feature to the next level. You can type in a broad "seed keyword" and get a variety of long-tail variations. You can also use the tool to find competitor keyword research, allowing you to analyze your target keywords' traffic potential and identify any growth opportunities. It's also possible to compare a competitor's ranking position, search volume, and competition score with your own to ensure you're not wasting time on keywords that are unlikely to deliver results.
Keyword Planner
The Google Keyword Planner is a valuable tool for researching keywords that could be effective for your SEO strategy. It allows you to search for keyword ideas based on your main product or service and provides search volume forecasts and other information. The average monthly searches filter helps you narrow the list of possible keywords to those likely to generate traffic. The competition filter can be helpful, too, as it identifies how competitive the keyword is for ads, though it doesn't necessarily relate to organic search volume. The seasonality metric is also helpful as it helps you to find keywords that will spike in popularity during certain times of the year. For example, if you're selling snow boots, targeting keywords with high search volume during winter might be worth it.
Keyword Tracking Tool
Once you've picked your keywords, organized them, and optimized them, you must track their rank and position. You can do this with SE Ranking, which offers other features like competitor monitoring and keyword rank tracking. The tool uses data from Google Autocomplete, which generates search terms based on the user's intent and previous searches. It can help you discover thousands of new long-tail keywords for any topic.
It also provides you with reports on the visibility trend of each keyword over time and your average position across all pages on your website. This will allow you to spot unique opportunities and monitor your competitors. You can filter by specific locations and create groups to manage your tracked keywords easily.
Keyword Gap Analysis
In a competitive industry, you must stay ahead of your competitors to ensure optimal visibility and conversion. Keyword gap analysis provides valuable insights into your competitor's keyword strategy and content to identify areas of opportunity. For example, if your competitors rank highly for "travel guides" but your website doesn't cover the topic, consider creating a comprehensive travel guide to increase your visibility. This will demonstrate your expertise and attract targeted traffic to your site. Some tools can generate long-tail keyword suggestions that begin with visitors' common questions. This removes the guesswork and makes it easier to target relevant queries that will boost your search engine optimization (SEO) performance. Many of these tools require a subscription, but some offer free trials to test their functionality.
Autocomplete and Related Search Suggestions
You can use long-tail keywords to improve your website traffic in the face of increasingly competitive Google search results. These keywords are more specific and likely to indicate an intent to purchase. They also tend to have less competition. There are several ways to find long-tail keyword ideas, such as using tools like Google Keyword Planner and Ahrefs. You can also use autocomplete and related search suggestions on Google SERPs. By searching for your target keyword in the search bar and analyzing Google's predictions, you can use Google autocomplete to discover long-tail keywords. Another way to find keyword ideas is to use Google Trends, which can help you determine if people are searching for your head keywords more or less frequently and compare the popularity of two keywords against each other.
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